Facebook, Inc.

Meta Platforms, Inc.

Mohit Rajani

Sanchan Sahai Saxena

Jeffrey Andrew Kanter

Himanshu Baweja

David Gross-Baser

Shuo Li

Ed Ignatius Tanghal Salvana

Lukas Camra

Rohit Watve

Andrew Sean Yang

Rishav Mukherji

Shuwan Huang

May Wang

Xiang Zhong

Yunfei Si

Xingling Huang

Tsung-Chuan Chen

Csaba Halasz

Hannah Walsh

Hao Dong

Adam Brice Flick

Markus Brunner

An online system displays supplemental content in conjunction with messaging threads between users and third parties to promote clear and productive conversations. The online system enables third parties to specify a set of content items to be displayed within a messaging interface when a messaging thread is initiated with the third party by other users. The set of content items may include one or more of images, videos, or web pages. When a user initiates a messaging thread with a third party, the online system accesses the set of specified content items and generates a messaging interface including one or more of the specified content items. By incorporating the content items within the messaging interface, the online system enables users and third parties to communicate while interacting with and viewing the content items.

Displaying supplemental content in messaging interfaces

An online system identifies an opportunity to present content to a viewing user and accesses a model trained to predict a likelihood that a user will perform an action responsive to being presented with a link that launches a messaging application and initiates a conversation with an entity via the messaging application, in which the likelihood is predicted based on which of multiple messaging applications is selected and attributes of the user. For each of multiple candidate messaging applications, the trained model is applied to predict the likelihood that the viewing user will perform the action if the candidate messaging application is selected. A messaging application is selected from the candidate messaging applications based on the likelihoods and a content item including a link that launches the selected application and initiates a conversation with the entity via the selected application is generated and sent for display to the viewing user.

Selecting a messaging application from multiple messaging applications eligible to be a destination of a link included in a content item presented to an online system user

An online system allows users to exchange messages with other users, including entities such as businesses. A user, such as a business, may use a third party system to manage messages with users of the online system. The online system provides the third party information with instructions comprising tracking mechanisms that identify specific actions between users from messages exchanged between users. For example, if a user purchases a product from another user via a message thread, a tracking mechanism identifies the purchase and transmits information reporting the purchase and identifying users to the online system. Hence, the tracking mechanism transmits a description of an action and information identifying the users to the online system, and may also transmit additional information, such as a value of the action to a user. The online system may use the descriptions of actions for content targeting or measurement and reporting of actions.

Third party system reporting actions performed through the third party system by an online system user in response to messages received by the online system user

An online system presents a feed of content including content items and one or more scrollable content units to a user of the online system. A scrollable content unit includes an ordered set of content items sharing a common attribute, such as advertisement requests associated with the same advertising campaign or images associated with a common subject. The scrollable content unit is scrollable in a direction that is orthogonal to an orientation of the feed of content, allowing presentation of additional content items from the ordered set when a user navigates through the ordered set. When all content items in the ordered set have been displayed by the scrollable content unit, an interaction with the scrollable content unit by the user presents additional content associated with the ordered set of content items, such as a page associated with the common attribute of content items in the ordered set.

Presenting additional content to an online system user based on user interaction with a scrollable content unit

An online system presents a feed of content including content items and one or more scrollable content units to a user of the online system. A scrollable content unit includes an ordered set of content items and a display area presenting fewer than all of the content items of the ordered set at a time. The user navigates through the ordered set of content items in the display area by interacting with the scrollable content unit. If the user navigates through fewer than all of the content items in the ordered set, the online system modifies the ordered set. If the scrollable content unit is again provided to the user, the scrollable content unit presents content items based the modified ordered set. For example, the modified ordered set prioritizes presentation of content items from the ordered set that were not previously presented to the user.

Presenting content to an online system user based on content presented by a scrollable content unit

A first online system allows a user to create content items for presentation in a second online system without having an account in the second online system. The first online system maintains identifying information associated with users of the first online system. The first online system may also maintain a set of permissions identifying users of the first online system authorized to create content items associated with each user of the first online system. Based on the information, the first online system enables its users to create content items for presentation to users of the second online system without requiring the users to create accounts on the second online system. The content items may include one or more types of objects maintained by the first online system that help identify the user associated with the content item.

Generating a content item based on user information maintained by a first online system for present on a second online system

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San Francisco, CA, United States of America

Mohit Rajani