Aol Inc.

Oath Inc.

Verizon Media Inc.

Mohan Rao

John Panzer

Vishwanathan Ramamurthy

Muhammad Raghib Hussain

Sudhir Tonse

David C Sobotka

Leejay Wu

Aftab Zia

Brock D LaPorte

M Sultan Khan

A web server and a shared caching server are described for serving dynamic content to users of at least two different types, where the different types of users receive different versions of the dynamic content. A version of the dynamic content includes a validation header, such as an ETag, that stores information indicative of the currency of the dynamic content and information indicative of a user type for which the version of the dynamic content is intended. In response to a user request for the dynamic content, the shared caching server sends a validation request to the web server with the validation header information. The web server determines, based on the user type of the requestor and/or on the currency of the cached dynamic content whether to instruct the shared caching server to send the cached content or to send updated content for serving to the user.

Systems and methods for caching and serving dynamic content

Systems and methods are provided for increasing user response to advertisements. Methods include identifying a base request from an advertisement requester, identifying a first keyword and a second keyword associated with the base request, ranking the first keyword and the second keyword based on a user response history associated with the first keyword and the second keyword, and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request.

Altering keyword-based requests for content

Growing community of inventors

Sunnyvale, CA, United States of America

Mohan Rao