Google Inc.

Mirjam Wattenhofer

Anders Torp Brodersen

Jonas Yngvesson

Salvatore Scellato

Tom Broxton

Jakub Petrykowski

Theodore Kent Hamilton

A mechanism to evaluate the geographic popularity of geographically-located user-generated content is presented. A method to evaluate the geographic popularity of geographically-located user-generated content includes receiving a user-generated content item having metadata indicating a geographic location of the user-generated content item, determining geographic location metadata of each of a plurality of views of the content item, calculating a view geographic entropy of the content item by dividing the plurality of views across multiple geographic regions while taking into account the geographic location of the content item, and providing the calculated view geographic entropy of the content item for presentation in a visual display that is part of an analytical report of the content item.

Mechanism to evaluate the geographic popularity of geographically-located user-generated content items

The present invention enables methods and systems that identify viral videos. A viral video is a video which received a percentage of its views from one person sharing the video with another person. That is, a viral video received most of its views from person to person sharing. A video hosting server determines whether a video is a viral video based at least in part on views the video received through person to person sharing and the total number of views the video has received.

Identifying viral videos

Method to evaluate the geographic popularity of geographically located user-generated content items

Methods and systems that identify classic videos. A classic video is a video that consistently receives high viewership over a long period of time. A video hosting server identifies a number of views that a video received for each day during a measurement period. For each day, the video hosting server determines whether the day is a high view day based on the number of views for the day. The video hosting server identifies the video as a classic video responsive to the video having a number of high view days that are above a threshold number of days.

Identifying classic videos

Systems and methods for media access analytics are disclosed herein. When media content such as a video is accessed, typically by a referring link, the referrer can be identified. The referrer can be classified as an internal referrer, an external referrer, a viral referrer, or into another of a set of predefined classes. Statistics associated with access to the media content can be generated according to an associated class of referrer and presented to a user associated with the media content (e.g., a user who uploaded the video) or another authorized party.

Growing community of inventors

Gockhausen, Switzerland

Mirjam Wattenhofer