Microsoft Technology Licensing, LLC

Ebay, Incorporated

Mingyuan Zhong

Jie Xiao

Dayun Li

Nihar Niranjan Mehta

Siyu You

Yawen Wei

Divye Khilnani

Kaiyang Liu

Jian Zhang

Zhifeng Deng

Stephen Simburg

A content item generation system which implements techniques for selecting and identifying content items to return in response to a request is described. For example, the content item generation system may separate requirements included with a request into first and second sets of requirements. The first set of requirements may be used to identify which content items or content item campaigns may be suitable to respond to the request. The second set of requirements may be used to determine whether items associated with the selected content items or content item campaigns correspond to technical requirements specified in the request.

Multi-step validation of content items based on dynamic publisher requirements

A media item cache manager system which implements techniques for efficiently using cache memory to respond to requests. The cache memory may include information on items along with a status indicator for each of the items, indicating different status information. Some examples of possible status indicators include valid, invalid, or in-progress indicators.

Using status indicators in an item caching environment

A system for conserving resources in a multi-channel control system environment is provided. A resource limit that is associated with a content delivery campaign is determined. A prediction of resource usage that is associated with the content delivery campaign and a first content delivery channel is determined. A content request is received through a second content delivery channel that is different than the first content delivery channel. In response, based on data contained within the content request, the content delivery campaign is identified. Also, based on the resource limit and the prediction of resource usage associated with the content delivery campaign and the first content delivery channel, it is determined whether to respond to the content request with data associated with the content delivery campaign.

Multi-channel resource control system

In various example embodiments, a system and method for transmitting data to select users are presented. User information corresponding to users of a web service is accessed. Scores for each of the user is calculated based on the accessed user information. Select users of the web service are identified based on the calculated scores. A data object is generated and then transmitted to the select users.

Transmitting data to select users

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Mingyuan Zhong