Accenture Global Services Gmbh

Miles Laurence Fender

Matthew Symons

Piu Bose

Murray Williams

Murray Todd Williams

An online behavior tracking system includes a unique ID module configured to determine attributes of a user device, and calculate a unique ID for a user from the attributes. The unique ID is used to track online behavior for the user across different domains. Also, the online behavior tracking system is used in a content evaluation system which delivers content treatments to users and tracks online behavior of the users in response to the delivered treatments.

Browser based user identification

An online experience of a user is dynamically configured at the micro-regional level based to achieve an objective associated with sales of a product. A catchment zone is determined, which identifies the geographic region associated with the objective and the product. The online user experience for users in the catchment zone is modified to achieve the objective.

Dynamic online experience modification and inventory optimization based on statistically significant geo-location parameter

Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.

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Kenwood, CA, United States of America

Miles Laurence Fender