Yahoo Japan Corporation

Miki Hirai

Shinsuke Itoh

Katsufumi Asai

Naoki Iwasawa

A guiding server according to this application includes an image storing unit, a retrieving unit, and a generating unit. The image storing unit stores a signboard image of a signboard. The retrieving unit retrieves, from the image storing unit, a signboard image of a signboard on a way to a destination based on location information and destination information of a user terminal. The generating unit generates guiding information including the signboard image based on the retrieved signboard image, the location information and the destination information and transmits the guiding information to the user terminal.

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Tokyo, Japan

Miki Hirai