Google Inc.

Mike Hochberg

Bahman Rabii

Julie Tung

Jason C Miller

Andres S Perez-Bergquist

Mayur Dhondu Datar

Jeremiah Harmsen

Tomasz J Tunguz-Zawislak

Megan Nance

Gregory Joseph Badros

Dan Ardelean

Mayur Datar

A method is provided. The method includes receiving a request for one or more ads, the request including a first identifier for a first content source, wherein a first set of content is available from the first content source, responsive to the request, determining whether a second set of content is available from a second content source, wherein the second set of content is a structured content version of the first set of content, converting the first identifier for the first content source to a second identifier for the second content source if the second set of content is available from the second content source, receiving the second set of content from the second content source using the second identifier, and selecting the one or more ads using at least some content from the second set of content from the second content source.

Structured content views of web page content

Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.

Open profile content identification

A custodian profile, e.g., a user profile, associated with a first content item, e.g., an associated web page in a social network, can be identified as a first content item. The first content item can be utilized to identify one or more second content items, e.g., advertisements, that are displayed when the first content item is presented, e.g., viewed by another user of the social network.

Custodian based content identification

Growing community of inventors

Sunnyvale, CA, United States of America

Mike Hochberg