Groupon, Inc.

Bytedance Inc.

Michalis Potamias

Amit Aggarwal

David Thacker

Kevin Chang

Xiaolei Li

Rahim Daya

In a promotion offering system, a promotion offering may be presented to a consumer on more than one occasion. The previous presentation of the promotion to the consumer may affect a subsequent presentation of the same promotion to the same consumer. The present invention provides an apparatus and method for analyzing the effect a previous presentation of a promotion may have on a consumer when the promotion is presented to the consumer at a subsequent time.

Reimpression promotion system

Systems, apparatus, and methods for providing diversified promotions are discussed herein. Some embodiments may include a system including circuitry configured to provide diversified promotions within an impression or other communication including multiple promotions. For example, promotions may be associated with diversity characteristics to determine the diversity of promotional offerings within an impression and/or within a series of impressions over a period of time sent to a targeted consumer. When an impression is determined to lack diversity based on the diversity characteristics of the promotions, the system may be configured to take corrective action such as by replacing at least one promotion with a replacement promotion that provides greater diversity to the impression.

Systems and methods for providing diversified promotional messages

A system and method is provided for determining a portfolio of promotions from across a diverse mix of promotion categories. The diverse promotion portfolio may represent an inventory of promotions that are available for presenting to a consumer in a particular market. Also, a system and method is provided for determining a diverse group of promotions for presenting to a consumer. The diverse group of promotions may be determined based on whether a same or similar promotion was previously presented to the consumer.

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San Francisco, CA, United States of America

Michalis Potamias