Noatak Software LLC

Xylon LLC

Microsoft Technology Licensing, LLC

Michael Yiu-Kwan Siu

Christopher Richard Newcombe

Richard Donald Ellis

Michael T Stradley

Chris Oje

Clifford Paul Strom

Brian Patrick Evans

Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location. In one embodiment, the dynamic inserter comprises a game client, game server, ad server, a communications channel, and, optionally, an ad client.

Method and system for dynamically incorporating advertising content into multimedia environments

Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information, which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.

Method and system for collecting and communicating dynamically incorporated advertising information

A method for storing data. A method for storing data comprising arranging a plurality of data buckets in a logical inverted tree structure having a plurality of levels; and performing nested hashing at each level of the plurality of levels.

Multi-level nested open hashed data stores

Growing community of inventors

Bellevue, WA, United States of America

Michael Yiu-Kwan Siu