Information Resources, Inc.

Symphonyiri Group, Inc.

Michael W Kruger

Romesh Wadhwani

Arvid Conrad Johnson

Cheryl G Bergeon

Uncorrelated data from a variety of sources, such as consumer panels or retailer points of sale, are combined with maximal coverage of a universal data set for a population in a manner that permits useful inferences about behavioral propensities for the population at an individual or household level.

Data integration and analysis

Uncorrelated data from a variety of sources, such as consumer panels or retailer points of sale, are combined with maximal coverage of a universal data set for a population in a manner that permits useful inferences about behaviorial propensities for the population at an individual or household level.

A computer system and method is disclosed that analyzes and corrects retail data. The system and method includes several client workstations and one or more servers coupled together over a network. A database stores various data used by the system. A business logic server uses competitive and complementary fusion to analyze and correct some of the data sources stored in database server. The data fusion process itself is an iterative one&#x2014;utilizing both competitive and complementary fusion methods. In competitive fusion, two or more data sources that provide overlapping attributes are compared against each other. More accurate/reliable sources are used to correct less accurate/reliable sources. In complementary fusion, relationships modeled where data sources overlap are projected to areas of the data framework in which fewer sources exist&#x2014;enhancing the accuracy/reliability of those fewer sources even in the absence of the other sources upon which the models were based.

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Glenview, IL, United States of America

Michael W Kruger