Google Inc.

Yahoo! Inc.

Excalibur IP, LLC

Michael Schwarz

Andrew Stephen Tomkins

Robin Dua

Fergus Gerard Hurley

David Reiley

Justin M Rao

Sangsoo Sung

Sang Soo Sung

Darshan Vishwanath Kantak

R Preston McAfee

Jack Z Xie

Sai-Ming Li

Andrzei Skrzypacz

Andrzej Skrzypacz

Methods, systems, and apparatus, for detour based content selection. In one aspect, a method includes receiving, at a data processing apparatus, location data for a plurality of users, the location data describing, for each user, locations of a user device of the user; determining, from the location data, route data for the plurality of users, the route data describing, for each user, a route traveled by the user; determining, by the data processing apparatus, for at least one or more of the users, a detour from the route traveled by the user to a retail location of the offeror; determining, by the data processing apparatus, for each of the at least one or more of the users, whether the user is eligible for an offer of the offeror based on the detour; and for each user eligible for an offer, enabling the offeror to provide an offer to the user.

Detour based content selections

Personalized content is generated from different media items using a content index. The content index is generated or updated by identifying segments of media items that are of particular interest to users. User interactions with the media items are analyzed and metadata of segments of media items that are determined to be of particular interest to the users is recorded. The parameters associated with a request for personalized content for a user are matched with the recorded metadata to identify relevant media items or segments of media items which are transmitted to the user as the personalized content.

Personalized content from indexed archives

Creating a content index using data on user actions

Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.

Estimating on-line advertising inventory value based on contract eligibility information

A system for updating advertisement bids including a query engine and an advertisement selection engine. The query engine provides an advertisement query to the advertisement selection engine. The advertisement selection engine includes a query processing module that retrieves advertisements associated with the advertisement query based on bids. The bid update module generates a suggested bid for an advertiser. The bid update module may be configured to automatically update the current bid for an advertisement based on the suggested bid. Further, the bid update module may be configured to determine the suggested bid by calculating a maximum profit position for the advertisement and projecting an envy free point for the maximum profit position.

System for updating advertisement bids

Growing community of inventors

Berkeley, CA, United States of America

Michael Schwarz