Microsoft Technology Licensing, LLC

Michael P Gordon

Thomas F Bergstraesser

Kong-Kat Wong

Shailesh Prakash

Mackenzie Steele

Chong I Ka

Helen Jean Cuncannan

A vertical search engine may rank items based on both the quality of data associated with each item and the popularity of each item. The vertical search engine may access data associated with items from a variety of different sources, including feed sources and crawl sources. Data quality inputs are determined for each item based on the quality of the data associated with each respective item. In addition, popularity inputs are determined for each item based on user interest in each respective item. A global rankings score is then calculated for each item based on the data quality inputs and popularity inputs for each respective item. The global ranking score may be used to order search results for search queries in such a way that items from feed data and items from crawl data may be displayed in a unified manner, rather than being segregated by data source.

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Redmond, WA, United States of America

Michael P Gordon