Other

Michael Ostman

Scott H Smith

David Flaxman

Christopher E Kracht

Blair Lazuka

Described herein are systems and methods for analyzing social media data for assets and related sub-assets, and simultaneously displaying the analysis for assets, sub-assets, and contributing social media content items to give the user insight into the analysis. The analysis may be based on user selection of a time frame, and may also include a historical timeline that plots different lines for different assets. The user may select one of the assets and cause related sub-assets and social media content items to be simultaneously displayed.

Systems and methods for simultaneous display of related social media analysis within a time frame

Described herein are systems and methods for analyzing social media data, assessing various aspects of social media performance, comparing the social media performance of a plurality of entities within a peer group, and displaying useful information to users in a comprehensive and/or intuitive fashion. The social media performance assessment information pertaining to an entity and the entity's peers may also be quantified in the form of one or more scores based on empirical data gathered from one or more social media platforms. Peer groups may be customized or dynamically defined such that the performance assessment information may be used to accurately benchmark entities against their competition or develop best practices within an industry or organization. The performance assessment information described herein may further take into consideration the effect that the social media performance of one entity may have on another.

Systems and methods for the assessment of social media performance

Described herein are systems and methods for assessing an asset's contributions to the social media performance of a peer group and comparing those contributions against those of other peer group members. In particular, the performance of one or more social media profiles associated with a peer group comprising the asset may be assessed. Share assessments may be made as to a share or a portion of the social media performance of the peer group that may be attributable to the asset. Similar assessments may be made with respect to other entities belonging to the peer group. The peer group members, including the asset, may then be ranked in accordance with their contributions to the peer group's social media performance. Peer groups may be customized or dynamically defined by a user such that the share assessments may be used to accurately benchmark assets against their peers and/or develop best practices.

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Westford, MA, United States of America

Michael Ostman