Google Inc.

Michael Nestler

Pavan Kumar Desikan

Karthik Murili Nagaraj

Dennis Troper

Amar Gandhi

David Gary Besbris

Jonathan Terleski

Brynn Marie Evans

Jean-Christophe Emmanuel Lilot

Pavani Naishadh Diwanji

Technology for managing the flow of messages among accounts of a social network. One method enables a first account (e.g., person or entity account) to elect a second account (e.g., person or entity account) in the social network. The election causes the first account to follow the second account to receive electronic messages of the second account. Further, an election of the first account by the second account is disabled until the first account follows the second account. Additionally, the method includes an operation for detecting the first account has followed the second account and has added the second account to a communication group managed by the first account.

Management of commercial messages in a social network

Methods, systems, and computer programs are presented for managing interaction between users in a social network. One method includes receiving one or more first user interactions made by a user account in a social network system with content presented in a user interface on a display device. The content is associated with a first entity account in the social network system. The first user interactions include one or more endorsements of the content or the first entity account. The method further includes calculating, by at least one processor, a level of endorsement of the first entity account by the user account based on the endorsements. The method further includes providing a limited level of access to the first entity account to add one or more posts to a stream of the user account in a stream user interface of the social network system based on the level of endorsement.

Multi-level following mechanic for a social network

Methods, systems, and computer programs are presented for managing the flow of messages among users of a social network. One method enables the election of an entity in the social network by a person in the social network. The election indicates that the person follows the entity to receive entity electronic messages. Further, an election of the person by the entity is disabled until it is detected that the person has elected to follow the entity. Additionally, the method includes an operation for detecting the election of the entity by the person, where the person is enabled to add the entity to communication groups managed by the person after the election. The entity is enabled to follow the person after the person elects to follow the entity, and messages from the person to communication groups including the entity will reach the entity.

In one aspect, a method is provided. The method includes providing a social network on one or more servers connected to the internet. The method includes identifying an instance where a user takes action to add the social networking account of the entity to a social networking account of the user, and in response to the identification of the user's action, enabling identification of and access to the user by the entity. The method includes enabling the social networking account of the entity to post information to a stream of the user that took action to add the social networking account of the entity to the social networking account of the user. The method further includes presenting a stream view of one or more postings to the user, the one or more postings being from the groups that the user was associated to by the entity.

Entity social network management and entity social interactive controls

Methods, systems, and computer programs are presented for managing interaction between users in a social network. One method includes providing a user account having information that identifies a person associated with the user account. The method further includes receiving interactivity of the person on the user account. The received interactivity identifying endorsements made by the person utilizing the user account, and the endorsements made by the person are associated to a soft following metric. The method also includes identifying entities selected for following by the person of the user account. The selection for following triggered by direct action by the person on the user account to add an entity to one or more groups created at the user account. The selection for following being associated with a hard following metric that allows the entity having an entity account to post data to the user account of the user.

A system, method and computer program product for using delegation as a mechanism to manage business activity by taking on a shared identity. In some implementations, the system includes a user interface module for receiving input signals from and sending information to a user, a delegate authentication module and an identity translation module. The delegate authentication module is operable to determine that an individual user identity is authorized to act as a delegate for an organization having an identity on a network-based software application and generate a verification signal. The delegate authentication module is coupled to the user interface module to receive the input signals from the user. The identity translation module is operable to translate the input signals from the user to a format such that they appear to be from the identity of the organization.

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Menlo Park, CA, United States of America

Michael Nestler