Google Inc.

Michael Loose

Ritcha Gupta Ranjan

Theodore Power

Matthew Hiller

Ilan Caron

Igor Tandetnik

Art Komninos

A duplicate keyword selection engine facilitates identification and selection of duplicate keywords that are associated with advertisements and advertising campaigns. The selection engine selects duplicate keywords from one or more sets of duplicate keywords. The duplicate keywords can be selected based on selection criterion specified by the advertiser. The selection criterion for selecting duplicate keywords for inclusion in set of duplicate keywords can be a relative attribute value that a keyword must have relative to attribute values of other keywords in the set of duplicate keywords to which the keyword belongs. For example, the selection criterion can require a duplicate keyword to have a highest attribute value relative to attribute values of the other keywords in the set of duplicate keywords.

Growing community of inventors

Hamburg, Germany

Michael Loose