Flipboard, Inc.

Michael Johnston

Charles Hugo Ying

Marcos A Weskamp

Didier Patrick Hilhorst

Michael S McCue

Evan Russell Doll

Mike McCue

An online content system, such as a digital magazine, provides scrollable content that can be advanced in discrete, full-page scrolling increments. Each page of the content may include text and one or more images. The online content system thus provides a page scrolling animation that minimizes the negative affect of fast-scrolling text on a user's experience. In the animation of a single page scroll, the text moves less than a full height of the page and the image(s) move the full height of the page (i.e., the current image moves completely off the page and the new image moves into position from a location completely off the page). During this animation, the image may pass over the text, covering the old text and revealing the new text as it moves into its final position. The old text may also fade out while the new text fades in.

Parallax discrete page scrolling

A digital magazine server user interacts with a client device presenting one or more content items from the digital magazine server to access various content items identified by the digital magazine server. For example, the user interacts with a portion of a display device of the client device and traverses to an additional portion of the display device to view additional content items on the display device. Based on a rate at which the user traverses from the portion to the additional portion, a content update rate is determined and used to select an indication of modification that is presented. The indication of modification provides the user with a visual indication that the content items presented by the display device are modified, and may include a subset of content items from the digital magazine server if the content update rate does not exceed a threshold.

Interactions for viewing content in a digital magazine

Systems and methods for enabling users to rapidly flip through displayed pages of content in an intuitive manner are provided. Graphical animations for transitioning from one page to another can be executed so that portions of three or more pages can be simultaneously viewed. This enables a user to make snap judgments as to whether she wishes to explore anyone of those pages in more detail as she rapidly flips through the pages.

Flipping through content

Systems and methods for enabling users to rapidly flip through displayed pages of content in an intuitive manner are provided. Graphical animations for transitioning from one page to another can be executed so that portions of three or more pages can be simultaneously viewed. This enables a user to make snap judgments as to whether she wishes to explore any one of those pages in more detail as she rapidly flips through the pages.

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Mountain View, CA, United States of America

Michael Johnston