Oracle International Corporation

Michael James Strutton

Chad Estes

John Benjamin Nolt

Horace Williams, Ii

John Schult

Brian Culler

Jason C Reynolds

Kimberly Ann Wolfe

James V Anderson

Wenhua Li

Yizhou Jiang

Natalie You

John Maxwell

Bryan S Pocius

Paulo Delgado

Slain J Wilde

Steven Keith Woods

Jon M Lee

Benjamin Turner

Mehrshad Setayesh

Tara U Roberts

Timothy P Mccandless

Eugene R Thompson

Noah Horton

Andrei Erdoss

Taha Sheikh

Matt White

Reginald R Bradford

Gregory K Dunn

Andrew Robert Dorr

Stephanie Fossan

Biju George

Patricia Pichardo

Maria Fernanda Diaz-Arscott

Jeff Condit

Luis M Caballero

Reza Parang

Micah Z Wedemeyer

Wenchang Yan

Erick J Schmitt

Sriti Kumar

Donald Chun Wing Ho

Paul M Broft

Maria F Arscott

Nancy M Lim

Robert M Maury

Joe Kearney

Melinda M Weathers

Erica M Stanley

Geoffrey Hom

A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.

Generating tracking URLs and redirecting from tracking URLs

Systems and methods for delivering application media content to multiple social media systems (SMSs) for display to SMS members. The method includes the steps of providing initial application media content to respective SMSs. Once a respective SMS member interacts with the initial content, a social relationship management system (SRMS) receives indication from an SMS of such interaction, and retrieves a unique application media file relating to application media content. The unique application media file is then applied to an application media container file that overcomes certain formatting protocols and requirements of the SMS and enables transmission and delivery of the application media content to the SMS. The application media content is then delivered to the SMS member on the SMS through the application media container file.

Systems and methods for creating and inserting application media content into social media system displays

Systems and methods for the creation and management of electronic associations between social media systems and web pages. Such associations promote greater interactions between web page visitors and users of social media pages. A social graph management system (SGMS) receives information related to a web page, and creates associations between the web page and social media pages. A process of creating such associations involves configuration of social media software for insertion into the web page. Furthermore, creating associations also involves creation of an intermediary page (and related data structures) by the SGMS in order to direct traffic between the web page and social media pages. User activity in the web page is tracked in addition to web traffic arriving at the intermediary page at subsequent times for computation of various analytics.

Systems and methods for associating social media systems and web pages

Techniques for using machine learning to configure social media campaigns are disclosed. A social relationship management (SRM) service performs supervised machine learning to generate a learned model, at least by: generating feature vectors based on training data including campaign configuration data and one or more campaign success metrics; and performing pattern recognition on the feature vectors to determine one or more preferred campaign configurations. The SRM service publishes messages to one or more social media platforms and receives user interaction data associated with users' interactions with the messages. The SRM service performs unsupervised machine learning to update the learned model based at least in part on the user interaction data. The SRM service receives a request to configure a social media campaign, applies data associated with the request to the learned model to determine a preferred campaign configuration, and configures the social media campaign based on the preferred campaign configuration.

Machine learning system for configuring social media campaigns

Disclosed is an improved approach for implementing a system, method, and computer program product for integrating with a social media site, which can be used to create and configure a custom audience on the social media site.

Method and system for integrating audience data with a social media site

Systems and methods for evaluating the effectiveness of social media pages. Users of social media systems review and publish various kinds of content on social media pages, including various messages, audio clips, video clips, polls, web links, etc. A social media page evaluation system hosted on a physical server or a cloud receives a social media page that is to be evaluated, and provides results of an evaluation process. The evaluation process involves processing of various criteria and parameters that characterize engagements and interactions between users of social media pages. Results of an evaluation process include qualitative and quantitative attributes in connection with evaluating the effectiveness of published content on social media pages. Such results are useful for purposes of enriching content in social media pages, resulting in greater network traffic due to increased engagements and interaction among users of social media pages.

Systems and methods for determining value of social media pages

Disclosed is an approach for implementing a system, method, and computer program product for performing social marketing using a cloud-based system. The approach is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform analysis upon that data. A social marketing campaign can then be generated and implemented in an integrated manner using the system. This permits realtime reaction to trends, with rapid ability to react to opportunities in the marketplace.

Method and system for implementing a cloud-based social media marketing method and system

In one aspect, the present disclosure relates to a method, in a computer network, for generating social index scores associated with key terms within web-based social network sites. Generally, the method comprises the steps of receiving an input of the key terms from a user, generating search queries from the key terms, providing the generated search queries to the web-based social network sites, capturing search results received from the web-based social network sites in response to the provided search queries, generating, from the captured search results, the social index scores using a processing algorithm, storing the generated social index scores in at least one database, and, providing at least one representation of the generated social index scores to the user in one or more of numerical, visual, and printed form.

Systems and methods for generating social index scores for key term analysis and comparisons

Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.

Systems and methods for managing content associated with multiple brand categories within a social media system

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Villa Rica, GA, United States of America

Michael James Strutton