Optimizely, Inc.

Michael James Connolly, Jr

Ali Abbas Rizvi

John Provine

Michael Hood

Michael Carlyle Davis

Lauren Pappone

Asa Schachar

A method of executing an A/B testing service comprises deploying an instance of the A/B testing service between a client device and an A/B testing server and receiving by the A/B testing service from the A/B testing server a software development kit (SDK) key for a client device, the SDK key indicating an A/B testing environment to be associated with the instance. The method further comprises, in response to receiving the SDK key: storing data associated with the A/B testing environment in memory of the client device; providing a HyperText Transfer Protocol (HTTP) application programming interface (API) associated with the instance of the A/B testing service to one or more applications associated with the A/B testing environment; and executing, by a processing device, commands between the client device and the one or more applications on behalf of the A/B testing environment.

Customizable decision service

A method includes receiving an identification of a feature associated with digital content of a third-party content provider, wherein the identification comprises a feature variable placeholder associated with the feature. The method further includes receiving a configuration of a feature flag associated with the feature. The method further includes determining, by a processing device of an experimentation system, a plurality of feature variable values corresponding to the feature variable placeholder. The method further includes configuring, by the processing device, one or more rules on the experimentation system to determine: when and to whom the feature is to be deployed, based on the feature flag; and which of the plurality of feature variable values is to be deployed when and to whom.

Server-side configuration variables in feature testing

A method includes receiving, from a computing device, a request for content hosted by a content provider and determining one or more experiment variations for the requested content that the computing device is assigned to based, at least in part, on the request. The method further includes generating, by a processing device, a hash value of the one or more experiment variations and transmitting the hash value to the computing device and to a caching server.

Growing community of inventors

San Francisco, CA, United States of America

Michael James Connolly, Jr