Google Inc.

Michael Hochberg

Amit Paunikar

Mayur Dhondu Datar

Matthew I Lloyd

Bahman Rabii

Jeremiah Harmsen

Tomasz J Tunguz-Zawislak

Stanley Chen

Julie Tung

Andres S Perez-Bergquist

Jason C Miller

Megan Nance

Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

User-targeted advertising

A request for content is received. First content is selected for the request. The first content is selected from among multiple content items based on information in the request, a characteristic of how the first content is to be presented, and a stored pricing threshold value selected based on the characteristic. The characteristic of how the first content is to be presented includes an amount of available space that is occupied by the first content when the first content is presented. The selected first content is provided for presentation by a publisher that provides second content.

Dynamic pricing for content presentations

A determination is made as to a first series of location rankings for one or more content item locations based on content item location data. Another determination is made as to a first series of content item rankings for one or more content items based on content item data. One of the content items having a first content item ranking is associated with one of the content item locations having a first location ranking.

Content item arrangement

Growing community of inventors

Los Altos, CA, United States of America

Michael Hochberg