A9.com, Inc.

Michael Helman

Wei Zhuang

Zhihui Xiao

Aneesh Agrawal

Pratyush Mishra

Certain embodiments herein relate to dynamically updating a software application to utilize new advertising capabilities or features at runtime. A software application may be developed using libraries in a software development kit (SDK) that include particular functionality related to advertising. As new ad related features become available (such as displaying or handling new ad types or tracking new metrics associated with ads), the new features may be injected or loaded into the application at runtime. Such loading may configure a device running the application to take advantage of the new ad features without re-downloading, reinstalling, or performing other initialization functions associated with the application and/or its library functions.

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Sunnyvale, CA, United States of America

Michael Helman