Invidi Technologies Corporation

Actv Inc.

Michael G Cristofalo

Patrick Michael Sheehan

Daniel C Wilson

Bruce J Anderson

Alden Lloyd Peterson, Ii

Patrick Sheenan

Bruce J Andrerson

Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

National insertion of targeted advertisement

The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.

Asset targeting system for limited resource environments

A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.

Third party data matching for targeted advertising

A system and associated methodology are disclosed for targeting tags in a broadcast network. The tags may be associated with an ad or programming. In one implementation, the tags to be delivered at a user equipment device are selected at the user equipment device, for example, based on location or other user classification parameters. In this manner, different user equipment devices that are on the same bandwidth segment in the same network subdivision can receive different tags.

Intelligent targeting of tags in a broadcast network

A system and method for providing targeted programming to a user outside of the user's home. The method of receiving at least one of a user identification and a user profile, selecting a program based at least in part on the at least one of the user identification and the user profile, and providing a program for presentation to a user outside of the user's home is disclosed. A system including presentation device connected to a controller is also disclosed. The controller receives at least one of a user identification and a user profile, obtains a program based at least in part on the at least one of the user identification and the user profile and provides a program to a presentation device for presentation to a user outside of the user's home.

System and method for providing targeted programming outside of the home

The present invention involves a system, apparatus, and method for providing private in-band data to digital set-top boxes in a broadcast environment. In one example, a digital set-top box conforming to the present invention includes one or more programmatic identifiers, such as a manufactures identification, a product identification, and software application identifications. On a channel and at a time, the set-top box receives a broadcast transmission of in-band update data, such as profile data or software code, with matching identifiers. Upon receipt of the broadcast transmission having matching identifiers, the in-band update data is stored in a memory of the set-top box or the appropriate application is modified.

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Doyelstown, PA, United States of America

Michael G Cristofalo