Utbk, Inc.

Ingenio, Inc.

Yellowpages.com LLC

Michael Fordyce

Scott Faber

Sean Van Der Linden

Ron Hirson

Marc Barach

Chris Hickson

John Somorjai

Ebbe Altberg

Henrik Axel Ebbe Altberg

Sean David Van Der Linden

Henrik Axel Altberg

Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements for groups of advertisers. For example, a method includes: determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement; determining a telephone number of a first advertiser; and connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.

Method and apparatuses for offline selection of pay-per-call advertisers

Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements for groups of advertisers. In one embodiment, a method includes: determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement; determining a telephone number of a first advertiser; and connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.

Methods and apparatuses for offline selection of pay-per-call advertisers

Methods and apparatuses to connect telephone calls and track information about the telephone calls for geographic area based advertisements. In one embodiment, a method includes: receiving an indication of a target geographic area of an advertisement for an advertiser having a telephone number, the advertisement including one of: a telephone number assigned to the advertiser and a reference to the telephone number assigned to the advertiser; and providing the advertisement for delivery to users of interest in the target geographic area, the advertiser billed for the advertisement based on telephonic connections made to the telephone number of the advertiser through the telephone number assigned to the advertiser.

Methods and apparatuses for geographic area selections in pay-per-call advertisement

In one embodiment, the invention provides a method for pay-per-call advertising and billing. A method, comprises generating a web page listing a plurality of merchant entries; and providing a option to reveal a phone number of at least one merchant entry of the plurality of merchant entries.

Method and apparatus to provide pay-per-call advertising and billing

In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

Growing community of inventors

San Francisco, CA, United States of America

Michael Fordyce