Nbcuniversal Media, LLC

Michael Clive Salmon

Sheau Bao Ng

In one embodiment, a method of blending multimedia with a multimedia composition system may include generating a swap list by identifying potential match points of objects, scenes, or assets, in a multimedia template that are capable of being replaced with personal multimedia assets (PMA) in a user's collection, generating a composition list by designating particular PMA from the PMA in the user's collection to replace at least a portion of the objects, scenes, or assets in the multimedia template identified in the swap list by matching metadata of the particular PMA with metadata of the objects, scenes, or assets in the multimedia template, and composing blended multimedia using the composition list by swapping the objects, scenes, or assets in the multimedia template with the particular PMA matched based on the respective metadata.

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London, United Kingdom

Michael Clive Salmon