Facebook, Inc.

Michael Brian Jacokes

Kevin David Lacker

Ilya Sukhar

David Eitan Poll

Bryan Jay Klimt, Jr

Thomas Alan Bouldin

Techniques to generate mass push notifications are described. In one embodiment, for example, an apparatus may comprise a submission component, a query component, a delivery component, and a record update component. The submission component may be operative to receive a message bundle, the message bundle comprising a message and a query. The query component may be operative to compare the query to a plurality of recipient records to determine a plurality of recipient records matching the query, each of the plurality of recipient records corresponding to a particular installation of a particular application onto a particular device. The delivery component may be operative to broadcast the message to a plurality of installed applications corresponding to the plurality of recipients records matching the query. Other embodiments are described and claimed.

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Menlo Park, CA, United States of America

Michael Brian Jacokes