Loop Now Technologies, Inc.

Michael A Shoss

Jerry Ting Kwan Luk

Wu-Hsi Li

Edwin Chiu

Ziming Zhuang

Techniques for a multi-hosted livestream in an open web ecommerce environment are disclosed. A livestream event that includes a first host and a plurality of viewers is initiated on a website. A product for sale is included in the livestream event that is displayed in a livestream window. A second host is added to the livestream event. The first host and second host appear simultaneously in the livestream event. A product card representing the at least one product for sale is pinned in the livestream window by one of the plurality of hosts. Purchase details of the at least one product for sale are revealed, based on a first action with the product card by a viewer. The revealing is rendered to the viewer. An ecommerce purchase of the product by the viewer is enabled. The ecommerce purchase is accomplished within the livestream window.

Multi-hosted livestream in an open web ecommerce environment

Techniques for manipulating video livestream background images are disclosed. A short-form video, such as a livestream video or livestream replay video, can be analyzed for context. Computer-implemented techniques may be used for performing entity detection, and can also detect a change in subject based on speech and/or actions of a host individual. The subject can include a particular product. The detecting a change in subject can include detecting a foreground object and identifying the foreground object as a product. The identification of the foreground object as a product can include performing optical character recognition on text imprinted on a foreground object. The identification of the foreground object as a product can include image recognition techniques. The identification of the foreground object as a product can include scanning of an optical code such as a barcode that is imprinted on the product.

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Milton, Canada

Michael A Shoss