Google Inc.

Michael A Killianey

Simon Michael Rowe

Geoffrey R Smith

Iain Merrick

John Alastair Hawkins

Yaroslav Volovich

Daniel John Zigmond

Greg Hecht

Jay Shrauner

Kaustuv

Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Determining automatically generated channel tunes based on channel tune dwell times

Log processing to determine impressions using an impression time window

Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.

Channel tune dwell time log processing

Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Log processing to determine impression values using reliable durations

Log processing of channel tunes and channel tune times generated from a television processing device

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Michael A Killianey