Comscore, Inc.

Comscore Networks, Inc.

Strider Technologies, Inc.

Conscore, Inc.

Michael A Brown

Magid M Abraham

Xinyu Huang

Glen Grant

Randall L McCaskill

Chad Maccarelli

Walter Ramdeholl

Brian Pugh

Steven Chase

Yvonne L Bigbee

Greg Levesque

Eric Harnden

Jonathan Lentz

Gregory Dale

William Duckworth, Jr

Cameron Meierhoefer

Thomas Pottjegort

Erwan Arzur

Johan Montelius

Jeffery Kline

Timothy Clemison

Steve Heyman

Gian Fulgoni

Adam Davis

Bryan Miller

Michael Rich

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing secure and trusted access to information regarding online inventory and for providing publishers control over the type and amount of information provided regarding the online inventory are disclosed. One aspect includes receiving a request to generate a secure token related to online inventory and obtaining an identifier associated with the content associated with the online inventory based at least in part on a URL included in the received request. The obtained identifier is combined with other information associated with the content associated with the online inventory. A secure token is generated by applying one or more security features to the combination of the obtained identifier and the other information associated with the content associated with the online inventory.

Secure access to controlled inventory profiles

At least one table included in first content may be determined. The at least one table includes a first plurality of rows and a first plurality of columns. It may be determined that a first term indicative of a personal name is included in a first row of the first plurality of rows and a first column of the first plurality of columns. A second row of the first plurality of rows that includes at least a first personal name in the first column and a first item of personal identifying information in a second column of the first plurality of columns may be identified. First data indicative of the first personal name and the first item of personal identifying information may be extracted. The first data may be added to a first profile associated with the first personal name.

System and methods for categorizing captured data

A first image of a mobile device screen is recorded into memory of the mobile device. The first image includes at least one icon that represents an application installed on the mobile device. A second image of the mobile device screen is recorded into the memory of the mobile device. A graphical change in an area of the mobile device screen corresponding to a position of the icon is detected by comparing at least a portion of the second image to the first image. The graphical change results from a user selection of the icon to activate the application represented by the icon. In response to detecting the graphical change, determine an identifier of the application represented by the icon. Send a record of the user selection of the icon to a collection server. The record includes at least the identifier of the application.

Monitoring mobile device usage

Providing analysis of exposure of users to content without the use of personally identifiable information (PII) is described. Initially, first user activity data is obtained from a server associated with a collection service. The first user activity data comprises a first unique identifier (ID) deterministically created based on an Internet protocol (IP) address of a first entity using a first one-way function. Next, second user activity data is obtained from a service provider. The second user activity data comprises a second unique ID deterministically created based on PII of a second entity using a second one-way function. It is determined whether the first unique ID is the same as the second unique ID, and responsive to that determination, the first and second user activity data are continuously aggregated such that a trend is determined in real-time and analysis of the aggregated user activity data is performed and reported in compliance with mandated legal or policy privacy provisions.

Protecting user privacy during collection of demographics census data

An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.

Determining effectiveness of advertising campaigns

Systems, methods, and computer-readable medium are provided for identifying content displayed by a media device and associating the content with demographics of one or more users. An indication to capture an image of the content displayed by the media device is initially received. The image of the content is then captured and stored. One or more image fingerprints in the image of the content are identified. The monitoring device transmits the one or more image fingerprints, a timestamp of the time at which the image was captured, and an identifier of the monitoring device to a server. The server compares the one or more image fingerprints to fingerprints in a database to identify the content displayed by the media device. The identity of the content is then associated with demographic information of the one or more users. A report of the content viewership of the content displayed by the media device is then generated.

Systems, methods, and devices for monitoring content viewership using short-range wireless communication

Systems and methods for estimating media audience are disclosed. In one aspect, a method includes receiving a media signal to be transmitted via a media distribution system, the media signal including multiple pieces of media content that each contain video and audio signals. One of the multiple pieces of media content within the received media signal are identified. It is determined that the identified piece of media content exceeds a threshold length, and, in response to determining that the identified piece of media content exceeds a threshold length, the audio signal of the identified piece of media content is encoded with a sequence of discrete codes. Each discrete code has a period that includes a set of sequential frequency components imperceptible to humans. The threshold length is greater than the period of a discrete code multiplied by the number of discrete codes in the sequence.

Encoding and decoding media contents using code sequence to estimate audience

The present disclosure relates generally to monitoring internet usage on home networks of panelist users. One examples method includes after determining that a user has accepted an offer to modify a home network of the user to monitor network traffic generated by devices connected to the home network, identifying a gateway device on the home network configured to receive network traffic from devices connected to the home network and communicate with an external network on behalf of the devices; determining that the gateway device is operable to be modified over the home network to include a monitoring application; and in response to determining that the gateway device is operable to be modified, modifying the gateway device over the home network to include the monitoring application.

Monitoring internet usage on home networks of panelist users

A copy of a request for content from a content provider is initially received from a client device. The copy of the request indicates a unique identifier of the client device, an originating network address of the client device, and a destination network address of the content provider. The client device is associated with a network provider based on the originating network address. It is determined that the network provider belongs to a predetermined class. Activation of a private network switch is enabled on the client device to provide an encrypted connection between the client device and a private network server before the request is forwarded to the content provider based on the determination that the network provider belongs to the predetermined class.

Systems and methods for activating a private network

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for audience measurement using a mobile device accessory are disclosed. In one aspect, a mobile device accessory includes a power source configured to provide power to the mobile device. The mobile device accessory further includes an audio capturing device configured to capture an ambient sound, and a microprocessor coupled to the audio capturing device and configured to identify distinctive features of the ambient sound and generate a digital representation of the ambient sound. The mobile device accessory further includes a memory coupled to the microprocessor and configured to store at least the digital representation, and a transmitter coupled to the microprocessor and configured to transmit at least the digital representation.

Monitoring using a mobile device accessory

In general, the systems, components, methods, and techniques are provided for gathering, recording, and developing accurate user demographics attributed to users viewing content across different media platforms while protecting user privacy and providing compliance with legal or policy mandated privacy provisions.

The present disclosure relates generally to monitoring internet usage on home networks of panelist users. One example method includes, after receiving informed consent from a user, identifying the user's home network including one or more devices and a gateway configured to receive network traffic from the devices and send the received network traffic to an external network; configuring the home network to send network traffic from the devices to a measurement device connected to the gateway; and after configuring the home network, monitoring, at the measurement device, network traffic received from the devices on the home network.

Monitoring internet usage on home networks of panelist users using a measurement device

Systems, methods, and computer-readable medium are provided for monitoring content viewership using short-range wireless communication by transmitting a short-range wireless signal, detecting a user device that responds to the transmitting, detecting content being presented by a media device, storing monitoring data that includes an indication of the user device and an indication of the content being presented, and transmitting the monitoring data to a server. Systems, methods, and computer-readable medium are also provided for receiving monitoring data from multiple monitoring devices, determining users associated with user devices that were detected, identifying content based on indications of content detected by the monitoring devices, matching the users to the content using the monitoring data, and generating a report of content viewership based on the matching.

Requests for data received from multiple subscribers are accessed. At least some of the requests for data originate from one or more addresses associated with a particular subscriber of the multiple subscribers. The accessed requests for data are organized into sets of requests based on the one or more addresses such that a set of requests corresponds to the particular subscriber, and a characteristic of the particular subscriber is determined based on aspects of the set of requests corresponding to the particular subscriber and a behavior model.

Growing community of inventors

Ashburn, VA, United States of America

Michael A Brown