State Farm Mutual Automobile Insurance Company

Melissa Attig

Puneit Dua

Elizabeth A Flowers

Reena Batra

Alan Zwilling

Adam Mattingly

Techniques are disclosed utilizing cognitive computing to improve commercial communications from vendors to users. A user's financial account(s) and location may be monitored to determine when a user is within a threshold distance of a vendor. If the user is within the threshold distance the methods and systems disclosed may determine which targeted commercial communications to transmit to the user based upon a shopping profile for the user. The shopping profile may include a dataset indicative of the shopping habits of the user.

Using cognitive computing to provide targeted offers for preferred products to a user via a mobile device

Techniques are disclosed utilizing cognitive computing to improve banking experiences. A user's financial account(s) and location may be monitored to determine that a user is near an asset that is listed for sale. The techniques disclosed include receiving multiple locations for a user's mobile device over a period of time and determining when the mobile device is within a predetermined threshold distance of the asset listed for sale. The techniques include building a financial profile for the user based upon financial information for the user. The financial profile may be used to determine a loan to offer to the user for purchasing the asset listed for sale based upon the financial profile.

Using cognitive computing for presenting targeted loan offers

Techniques are disclosed utilizing cognitive computing to improve banking experiences. A user's financial account(s) may be monitored to predict when a surplus of funds is unnecessarily present and for how long this will likely be the case. Once this is determined, techniques include automatically drafting funds from the account to another account having a higher interest rate where the funds may accrue more interest. The techniques also include predicting when an overdraft may occur and taking appropriate action when such a prediction is made. Predictions may be based upon different weighted inputs used in accordance with a predictive modeling system, which may attempt to predict for a particular user, location, and retailer, whether the user will spend an anticipated amount in excess of the user's current balance. If so, passive (e.g., notifications) and active (e.g., transferring cover funds) actions may be performed.

Preventing account overdrafts and excessive credit spending

Techniques are disclosed utilizing cognitive computing to improve banking experiences. A user's financial account(s) and location may be monitored to predict when a user is near a retail store and the user has not used a particular account in a predetermined amount of time. The techniques disclosed include receiving a location for a user's mobile device, and determining when the mobile device is within a predetermined threshold distance of a retail store. The techniques include building a shopping profile for the user based upon shopping habits for the user. The shopping profile may be used to determine what commercial communications should be transmitted to the user to encourage them to utilize an inactive account to make a purchase at the retail store when the user is within the threshold distance of the retail store.

Cognitive computing for generating targeted offers to inactive account holders

Techniques are disclosed utilizing cognitive computing to assess customer value and provide specific promotional campaigns based upon this assessed value. Users may opt in to a rewards program. With user permission or affirmative consent, user behavioral data may be monitored that may be relevant to the user's relationship as a customer with a particular business and may include various indications of the users' behaviors, actions, and/or preferences. This data may be stored as part of each user's behavioral profile, the contents of which may be analyzed to determine which customers are more profitable to the business than others. Each user may be assigned a customer value indicative of his or her individual profitability, which may be used to provide specific promotional campaigns in an attempt to maintain the more profitable customers and to improve the profitability of others.

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Bloomington, IL, United States of America

Melissa Attig