Google Inc.

Mehdi Sharifzadeh

Troy L Walker

Oren Eli Zamir

Sanaz Ahari

Aaron Nathaniel Rothman

Jonathan Eric Wolfe

Radoslav M Kirov

Dan Blandford

James Daniel Hawkins

Daniel D Weston

Charles La

Paul Schelte Reitsma

Daniel Michael Popescu

James Beser

Jeff Bergman

Emilia Stefania Pana

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item.

Measuring search lift resulted by online advertisement

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for presenting content associated with a landing page. A method includes: receiving a request for content to be published along with third party content in a resource; identifying a content item responsive to the request, the content item including a link to a landing page and an indicator for designating the content item as a swappable content item, wherein a swappable content item enables navigation away from the resource to the landing page without losing state of the resource, the content item being configured to monitor interactions of the user and inhibit a direct loading of a landing page in favor of a simultaneous presentation of the content of the landing page in a container having an overlay that includes the resource; and providing the content item including the indicator responsive to the request.

Swappable content items

Systems and methods of providing information via a computer network are provided. A request for content to display with a resource can be received via a computer network at a data processing system. The request can include user information and resource information. The data processing system can retrieve a timestamp of a last request for content from a user associated with the user information. The data processing system can determine if a difference between current time and the timestamp reaches a threshold, and can retrieve a plurality of content items based at least in part on whether the threshold is reached and at least one attribute of the content items. The data processing system can select at least one content item and provide it for display with the resource. The data processing system can store the current time as the timestamp of the last request for content from the user.

Providing content based on timestamp of last request for content

Growing community of inventors

Los Angeles, CA, United States of America

Mehdi Sharifzadeh