The Nielsen Comapny (us), LLC

Meghan LePage Beeman

David J Kurzynski

Paul J Chimenti

Denis Voytenko

William Morris Harvey

Inh Jee

Naveen Kumar Vakati

Martin Richard Frankel

Yong Flannagan

Cermet Ream

Methods, apparatus, systems, and articles of manufacture are disclosed to optimize projection of big data beyond its footprint. An example apparatus includes memory, instructions, and processor circuitry to access panel audience sizes corresponding to subscribers of a media provider, a subset of the subscribers of the media provider, and corresponding to a media network determine a relative percent difference between the third panel audience size and the fourth panel audience size, when the relative percent absolute difference satisfies a first threshold, determine percentages of demographic groups represented in the panel audience sizes, determine differences associated with the demographic groups, and when at least one of the differences corresponding to at least one of the demographic groups satisfies a second threshold, determine the subscribers, the subset of the subscribers, and the at least one of the demographic groups as useable to determine an audience size of the media network.

Methods and apparatus to determine audience size based on big data

Methods, apparatus, systems, and articles of manufacture are disclosed to generate audience metrics. An example apparatus includes online panel factor generator circuitry to generate an online panel adjustment factor based on television panel data and online panel data; over-the-top (OTT) factor generator circuitry to generate an OTT adjustment factor based on the television panel data and a portion of the online panel data, the portion of the online panel data corresponding to OTT panel data; independence probability factor generator circuitry to generate an independence probability adjustment factor; and a convergence circuitry to: generate an aggregated adjustment factor based on the online panel adjustment factor, the OTT adjustment factor, and the independence probability adjustment factor; and generate a deduplicated reach corresponding to a media item based on a comparison of the aggregated adjustment factor to historical data.

Methods and apparatus to generate audience metrics

Growing community of inventors

Franklin, TN, United States of America

Meghan LePage Beeman