Google Inc.

Megan Nance

Mayur Dhondu Datar

Bahman Rabii

Jeremiah Harmsen

Tomasz J Tunguz-Zawislak

Julie Tung

Jason C Miller

Andres S Perez-Bergquist

Mike Hochberg

Michael Hochberg

Mayur Datar

Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

User-targeted advertising

Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.

Open profile content identification

A custodian profile, e.g., a user profile, associated with a first content item, e.g., an associated web page in a social network, can be identified as a first content item. The first content item can be utilized to identify one or more second content items, e.g., advertisements, that are displayed when the first content item is presented, e.g., viewed by another user of the social network.

Custodian based content identification

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Sunnyvale, CA, United States of America

Megan Nance