Wells Fargo Bank, N.a.

Megan A DesPlanques

Sarah W Phelps

Laura Chang

Cem Isin

Richard Eiel

Adeline Rassas

Kim Lohrer

Kim Löhrer

Systems, methods, and apparatuses for encouraging engagement with a rewards system are described herein. A customer associated with a customer device holds a rewards account with a provider associated with a provider computing system. The provider computing system receives rewards and payment card activity of the customer, analyzes the rewards and payment card activity, and generates a rewards engagement rating, which the provider uses to generate and transmit tailored rewards engagement messages to the customer device. The messages provide rewards earn and burn opportunities in which the customer can select to participate.

Systems and methods for rewards engagement score

Growing community of inventors

San Francisco, CA, United States of America

Megan A DesPlanques