Synchrony Bank

Maya Mikhailov

Alex Muller

Nomiki Petrolla

Jorge Argueta

Lauren Schwartz

Disclosed are systems and techniques for dynamically providing real-time offers. For instance, user eligibility for one or more offers can be determined based on a plurality of dynamic user attributes associated with the user and one or more data sets corresponding to similarly situated users. An input can be received corresponding to an acceptance by the user of at least one offer selected from the one or more offers. In response to receiving the input, an updated plurality of the dynamic user attributes can be retrieved, wherein the dynamic user attributes are constantly updated in real time based on user activity. Based on the updated plurality of dynamic user attributes and the one or more data sets corresponding to the similarly situated user, it can be determined whether the user remains eligible for the at least one offer. An offer confirmation can be sent upon confirming eligibility.

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Stamford, CT, United States of America

Maya Mikhailov