Etsy, Inc.

Maxwell Tang

Nicholas Daniel

Daniel Meron Greenwald

Dan Oron

Tim Chu

An on-line marketplace provides systems and methods for a mutually beneficial messaging campaign with one or more merchants, in order to promote the merchants' products. One aspect of the messaging campaign includes augmenting the merchants' budgets across multiple commercial channels. The channels may include merchant-operated channels, marketplace-operated channels, and/or third party channels. The marketplace selects when and how to augment the merchants' budgets. The augmented budget comprises an overall content budget for the messaging campaign, including a first budget portion provided by the merchant(s) and a second budget portion provided by the on-line marketplace. The augmented budget may be determined based on a weighted combination of goals of the marketplace and one or more merchants. The augmented budget may be segmented into static and dynamic portions, in which the dynamic portion is varied between channels to determine variables to optimize budget allocation and message performance.

Online marketplace cooperative promotional platform

Methods, systems, and computer readable medium for optimizing physical products. The method includes detecting a set of physical attributes for each physical item among multiple different physical items, obtaining a velocity factor for each of the physical items, generating a mapping of a velocity contribution to various combinations of physical attributes among the set of physical attributes based on the velocity factor for each physical item and the set of physical attributes of that physical item, determining, based on the mapping, that the velocity factor of a particular physical item will increase in response to a change to one or more physical attributes of the particular physical item, and transmitting, to a source of the particular item, an electronic message that conveys the increase to the velocity factor of the particular physical item that will result from a selection of the one or more physical attributes of the particular item.

Growing community of inventors

Brooklyn, NY, United States of America

Maxwell Tang