L'oreal

Maxime Pourret

Leïla Hercouet

Frédéric Simonet

Arnaud Bonnamy

Mickaël Agach

The present invention relates to a process for treating keratin fibers, especially human keratin fibers such as the hair, using i) at least one triarylmethane or sulfonophthalein direct dye of formula (I) or (I') as defined below, ii) an alkaline revealer, iii) an eraser at acidic pH. A subject of the invention is also a composition comprising at least one triarylmethane direct dye of formula (I) or (I&#x2032;) as defined below and at least one thickener and/or at least one hydrotropic solvent, and a multi-compartment kit comprising i), ii) and iii) in three separate compartments. The present invention makes it possible in particular to obtain keratin fiber coloring with intense and persistent tints which can be modified, erased and reformed several times without any loss of color.

Process for treating keratin fibers using a halochromic triarylmethane direct dye, an alkaline revealer and then an acidic eraser

The present invention relates to a composition for treating keratin materials, in particular keratin fibres, and in particular human keratin fibres such as the hair, comprising, in a cosmetically acceptable medium: at least one fatty substance in a content of greater than or equal to 10% by weight relative to the total weight of the composition, at least one oxyalkylenated (OA), preferably oxyethylenated (OE), nonionic surfactant comprising a number of OA units, preferably OE units, ranging from 1 to 9, at least one oxyalkylenated (OA), preferably oxyethylenated (OE), nonionic surfactant comprising at least 10 OA units, preferably OE units, the weight ratio of the amount of oxyalkylenated (OA), preferably oxyethylenated, nonionic surfactant(s) comprising a number of OA units, preferably OE units, ranging from 1 to 9 to the amount of oxyalkylenated (OA), preferably oxyethylenated, nonionic surfactants comprising at least 10 OA units, preferably OE units, being greater than 1, at least one chemical oxidizing agent, preferably hydrogen peroxide. The composition in accordance with the invention may be used for dyeing, bleaching or permanently reshaping keratin materials, in particular keratin fibres. It produces ready-to-use compositions that give good dyeing, bleaching or permanent-reshaping properties without degrading the keratin materials, in particular keratin fibres, and without impairing their cosmetic properties.

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Saint-Ouen, France

Maxime Pourret