Modiv Media, Inc.

Other

Catalina Marketing Corporation

Matthew Volpi

Satish Gopalakrishnan

Michael D Grimes

Saji Aravind

A system and method of zone tracking for delivery of media to customers within a store is disclosed. Zone tracking enables targeting of media to at least one electronic device both in the presence of as well as in the absence of customer triggers by monitoring the physical location of the electronic device associated with the customer in the store. The zone tracking system and method preferably use a combination of at least one location-tracking server and at least one access point to track a customer's present location within a store as well as items in the vicinity of the customer.

Zone tracking system and method

A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.

Growing community of inventors

Newton, MA, United States of America

Matthew Volpi