At&t Intellectual Property I, L.p.

Interwise Ltd.

Matthew Van Houten

Yehuda Volk

Hans Fischmann

Erez A Korn

Rinat Zilberstein

Yair Gil

Dror Yashar

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to pause the content stream, displaying a pause screen, requesting an advertisement to display during the pause of the content stream, retrieving content for the advertisement, and displaying the advertisement as an overlay on the pause screen. Other embodiments are disclosed.

Pause screen video ads

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to invoke a trick mode to seek another viewing location in the content stream, displaying a trick mode screen, requesting an advertisement to display during the trick mode, retrieving content for the advertisement, and displaying the advertisement after completion of the trick mode. Other embodiments are disclosed.

Snapback video ads

Growing community of inventors

Manhasset, NY, United States of America

Matthew Van Houten