Google Inc.

Matthew Thompson Walter

Joseph Kelly

Stephen Paul Ganem

Sundardas Samuel Dorai-Raj

Moshe Lichman

Michael Joseph Valenty

Michael Andrew Wallace

Manish Agrawal

Techniques for generating a report for a website are presented herein. A method can include accessing, by one or more computing devices, a plurality of unidentified events. Each event in the plurality of unidentified events can be associated with one or more properties. Additionally, the method can calculate, using a machine-learned prediction model, a number of pseudo users associated with the plurality of unidentified events based on an event-to-user-ratio and a total number of unidentified events. Moreover, the method can include assigning a first event from the plurality of unidentified events to a first pseudo user based on the one or more properties of the first event. Furthermore, the method can include generating the report for the website. The report includes information derived from the first event being assigned to the first pseudo user.

Techniques for generating analytics reports

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Ladera Ranch, CA, United States of America

Matthew Thompson Walter