Amazon Technologies, Inc.

Microsoft Technology Licensing, LLC

Matthew Thomas Tavis

Brent Russell Smith

Francis J Kane, Jr

Jocelyn M Miller

ShenbagaKumaran Srinivasan

Charles Porter Schermerhorn

Stephen A Slotnick

Soumya Sanyal

Ernest S Powers, Iii

Mack Zhou

John Wai Yam Hui

Danae M Kokenos

Christopher G Kaler

Erik B Christensen

Kenneth David Wolf

Thomas Charles Stickle

Stephen James Millet

David Wortendyke

Giovanni Moises Della-Libera

James Ernest Johnson

Tirunelveli R Vishwanath

Lance Olson

Richard Douglas Hill

Umesh Madan

Stefan R Batres

Michael James Coulson

John David Doty

Stefan Harrington Pharies

Craig Andrew Critchley

Uday Sooryakant Hegde

Vijay Gajjala

Michael Marucheck

Elliot Lee Waingold

Krishnan Srinivasan

Geary L Eppley

Tomasz Janczuk

Stephen T Swartz

David Edwin Levin

Michael Steven Vernal

Shy Cohen

Max A Feingold

Richard Dievendorff

Natasha Harish Jethanandani

Douglas M Purdy

David Owen Driver

Saurab Nog

Aaron Stern

Siddhartha Puri

Douglas A Walter

Jesus Ruiz-Scougall

Anastasios Kasiolas

Vikram Garlapati

Kapil Gupta

Vipul A Modi

Ryan Thomas Sturgell

Evgeny Osovetsky

Mohammad Makarechian

Alexander Martin DeJarnatt

Sowmyanarayanan K Srinivasan

Scott Christopher Seely

Jonathan T Wheeler

Chaitanya Dutt Upadhyay

Michael Thomas Dice

Yaniv Pessach

Mauro Ottaviani

Erin Honeycutt

Alfred M Lee, Iv

Eugene Shvets

Yasser Shohoud

Porter Schermerhorn

Anand Rjagopalan

Mohamed-Hany Essam Ramadan

Serge Sverdlov

Vaithialingam B Balayogan

Disclosed are techniques to enable users to perform transactions such as purchasing items or receiving information regarding items depicted within a content stream, where the content stream may be received from a content provider and provided to an output device. Transactions may be performed by a user that may or may not be associated with a content provider or associated with an item offering service. In one example, a content stream may be analyzed to detect a depiction of an item, and a user may operate a user interface overlaid onto the displayed content stream to perform transactions such as initiating a purchase or requesting more information on the detected items.

Offering items identified in a media stream

Technology is described for providing data exchange services. A set of definitions for a data exchange service that is accessible via a data exchange domain may be received. The data exchange service may be configured to facilitate an exchange of device reporting information transformed using the set of definitions. The exchange may be between a first device and a second device. The device reporting information may be received from the first device. The first device may be registered with the data exchange service. The device reporting information may be in accordance with the set of definitions. The device reporting information may be forwarded to a second device via the data exchange service. The device reporting information may be converted to a data format that is readable by the second device, and the device reporting information may be forwarded to a second device via the data exchange service.

Data exchange services

A lightweight throttling mechanism allows for dynamic control of access to resources in a distributed environment. Each request received by a server of a server group is parsed to determine tokens in the request, which are compared with designated rules to determine whether to process or reject the request based on usage data associated with an aspect of the request, the token values, and the rule(s) specified for the request. The receiving of each request can be broadcast to throttling components for each server such that the global state of the system is known to each server. The system then can monitor usage and dynamically throttle requests based on real time data in a distributed environment.

Dynamic throttling systems and services

Disclosed herein are techniques to enable users to purchase or receive information regarding items identified in a stream output by a content output device, regardless of whether the users are previously associated with the content output device or a device that monitors the stream. With these techniques, for instance, a user watching a video stream displayed on a television may see an advertisement for an item offered for purchase. In response, the user may choose to initiate a purchase of the item from an item offering service, to add the item to a shopping cart of the user at the item offering service, or to receive information regarding the item from the item offering service.

A service is disclosed for enabling web sites and other entities to provide item recommendations and other behavior-based content to end users. The service can be implemented as a web service that is remotely accessible over the Internet. Web sites use the web service's interface to report events descriptive of item-related actions performed by end users (e.g., item views, item purchases, searches for items, etc.). The web service analyzes the reported event data on an aggregated basis to detect various types of associations between particular items, and stores resulting datasets that map items to associated items. The web service's interface also provides various API calls for enabling the web sites to request item recommendations and other behavior-based content, including but not limited to personalized recommendations that are based on the event history of the target user. Advantageously, the web sites need not host the infrastructure for providing such content.

Services for providing item association data

Services  for providing item association data

A service is disclosed for enabling web sites and other entities to provide item recommendations and other behavior-based content to end users. The service can be implemented as a web service that is remotely accessible over the Internet. Web sites use the web service's interface to report events descriptive of item-related actions performed by end users (e.g., item views, item purchases, searches for items, etc.). The web service analyzes the reported event data on an aggregated basis to detect various types of associations between particular items, and stores resulting datasets that map items to associated items. The web service's interface also provides various API calls for enabling the web sites to request item recommendations and other behavior-based content, including but not limited to personalized recommendations that are based on the event history of the target user.

Outsourced generation of behavior-based content

A service is disclosed for enabling web sites and other entities to provide behavior-based content to end users. The service can be implemented as a web service that is remotely accessible over the Internet. Web sites use the web service's interface to report events descriptive of item-related actions performed by end users (e.g., item views, item purchases, searches for items, etc.). The web service analyzes the reported event data on an aggregated basis to detect various types of associations, including associations between particular search queries and items. The detected associations are recorded in site-specific datasets, and are made available to the corresponding sites via the service's interface.

Service for providing item recommendations

A web services namespace pertains to an infrastructure for enabling creation of a wide variety of applications. The infrastructure provides a foundation for building message-based applications of various scale and complexity. The infrastructure or framework provides APIs for basic messaging, secure messaging, reliable messaging and transacted messaging. In some embodiments, the associated APIs are factored into a hierarchy of namespaces in a manner that balances utility, usability, extensibility and versionability.

Interface infrastructure for creating and interacting with web services

Growing community of inventors

Seattle, WA, United States of America

Matthew Thomas Tavis