Nbcuniversal Media, LLC

Matthew McKenna

Myra Einstein

Daniel Berkowitz

Arturo Vermolen

Christopher J Falkner

Scott Wolynski

According to one embodiment, a content distribution method includes: generating a security identifier associated with content; storing the security identifier to be associated with metadata related to the content; providing the content and the security identifier to a receiving entity; and receiving a metadata request from the receiving entity, wherein the metadata request corresponds to the metadata related to the content.

System and method for opaque metadata transmission

Supplemental digital content is provided to be played in synchronization with primary digital content on a media device, such as a television, handheld device, smart phone, computer, and so forth. The supplemental digital content is timed to a long-form version of the primary content and is then synchronized based upon a linearized content (e.g., broadcast) schedule of the long-form content with populated pods.

Synchronization of supplemental digital content

Supplementary digital content is provided to be played with primary digital content on a media device, such as a television, handheld device, smart phone, computer, and so forth. The primary digital content is sampled, and the time of the sample is noted. The primary digital content is identified, and the supplementary digital content is selected and transmitted, with an indication of timing for play of the supplementary digital content based upon the sample time. Synchronization of the primary and supplementary digital content playback is based upon reference to the sample time.

Sampled digital content based syncronization of supplementary digital content

Primary digital content played on a media device, such as a television, handheld device, smart phone, computer, or other device, is sampled and data is derived from the sample for identification of the primary digital content. Automatic content recognition is performed to determine the primary digital content. The time of the sample may also be determined. Supplementary digital content is then selected and transmitted to the media device, or to another device, based upon the identified primary digital content. The supplementary digital content may be adapted in layout, type, length, or other manners, based upon the platform and/or configuration of the media device or any other device to which the supplementary digital content is transmitted.

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Rahway, NJ, United States of America

Matthew McKenna