Mattel, Inc.

Matthew K Brown

Scott H McIlvain

Miriam Kelley

An electronic learning device configured to receive in a predetermined orientation a book having an arrangement of selectable mode icons, selectable content and a page identifier. Non-volatile memory in the electronic learning device has instructions associated with each mode icon, and data associated with the selectable content. A controller is in electrical communication with a page identification sensor and a position sensor for detecting the presence of a selector. The controller is configured a) to operate in accordance with instructions associated with each mode icon, b) to determine the position of the selector when the selector is within the active range of the position sensor, c) to recognize the page identifier, and a selection by the selector of one of the selectable mode icons, the selectable indicia or the selectable content and d) to send to the electronic user interface a signal associated with the selection.

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Sunnyside, NY, United States of America

Matthew K Brown