Walgreen Company

Matthew James Kaiser

Gregory John Damler

Techniques for real-time delivery of personalized content are provided. An example method includes detecting that a delivery server invoked an API in response to the delivery server detecting that a client device is accessing a communication provided to the client device by the delivery server, the communication formatted in accordance with a template; receiving a request for offers, the request including a user identifier associated with a user of the client device and offer query criteria based on the template; building the offers by: retrieving candidate offers specific to the user from a database server using an API request; and, based on the offer query criteria, identifying the offers, from the candidate offers, to deliver to the delivery server; and transmitting the offers to the delivery server to cause the delivery server to populate the communication with content corresponding to the offers.

Growing community of inventors

Chicago, IL, United States of America

Matthew James Kaiser