Braze, Inc.

Matthew Hicks

Jared Poelman

Brian Wheeler

Ian Leue

Kevin Wang

Systems and methods for causing messages to be presented to users involve updating and using geofencing data to determine whether and when to present a message to a user via a user computing device. Geofencing data that defines the closest relevant geofences to the current position of a user computing device can be provided to a software application on the user computing device on a periodic basis, or when the software application is loaded and run. The software application can then register the geofences with an operating system of the user computing device. When the user computing device determines that the user computing device has entered a geofence, this information can be used to determine whether to present the user with a message.

Systems and methods for updating and using geofence data to trigger delivery of messages

Systems and methods for sending an in-application message to a user of a software application makes use of templated messages. User-specific information is added to the template to create the message delivered to the user. The user-specific information is added to the template to create the message immediately before the message is to be delivered to the user to ensure the user-specific information is as up-to-date as possible.

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New York, NY, United States of America

Matthew Hicks