Accenture Global Services Gmbh

Accenture International Sarl

Matthew Figg

Jarred Holman

Stephen Denis Kirkby

Peter Kellett

Peter Kellet

Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.

Online ad detection and ad campaign analysis

A content evaluation system includes a scanning server to scan web sites to determine metrics for online ads. The content evaluation system may include a content evaluation server to classify the online ads into campaign groups based on the metrics, and each group is associated with a different ad campaign.

Online content campaign classification

An online content collection system includes a scanning server to scan web sites to retrieve a potential creative uniform resource locator (URL). The scanning and retrieving includes parsing web pages for the web sites, identifying a potential creative URL from the parsed web pages that matches a predetermined criterion for retrieving potential creative URLs, and retrieving the potential creative URL that matches the predetermined criterion. A data storage may be used to store creative URLs. An online content collection server analyzes the retrieved potential creative URL by determining whether the retrieved potential creative URL has been seen before by comparing the retrieved potential creative URL against the creative URLs stored in the data storage, and determining whether the retrieved potential creative URL points to a creative if the retrieved potential creative URL has been seen before.

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Campbell, Australia

Matthew Figg