The Cobalt Group, Inc.

Adp Dealer Services, Inc.

Matt Muilenburg

Stefan Piesche

Keith D Zackrone

A plurality of affiliated websites are configured to log user interactions. The logs comprise user identification information that allows a profile aggregation service to correlate user interactions across the affiliated websites and to generate respective user profiles. The user profiles may be used to configure the websites. A context aware platform (CAP) website may be configured to provide web services for entities in a business hierarchy. The CAP website may capable of presenting content in one of a plurality of operational modes associated with a geographical granularity of the business hierarchy. In addition, the CAP website may be configurable according to a user profile generated by a profile aggregation service.

Systems and methods for configuring a website having a plurality of operational modes

A plurality of affiliated network of websites may be configured to log user interactions thereon. The respective logs may comprise user identification information to allow a profile aggregation service to correlate user interactions across the plurality of websites and to generate respective user profiles, which may be used to configure the websites. A context aware platform (CAP) website may be configured to provide web services for entities in a business hierarchy. The CAP website may capable of presenting content in one of a plurality of operational modes associated with a geographical granularity of the franchise hierarchy. In addition, the CAP website may be configurable according to a user profile generated using user interactions across a plurality of websites and/or on the CAP website.

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Lake Forest Park, WA, United States of America

Matt Muilenburg