Tvworks, LLC

Comcast Cable Communications Management, LLC

Comcast Cable Communications, LLC

Matt Marenghi

Lena Chane

Alex Chung

Prakash Hegde

John Carney

David De Andrade

Samuel Moreau

Greg Thomson

David Brandyberry

Viva Chu

Sithampara Babu Niranjan

Leon Franzen

Ruth Dawson

Ty O Ahmad-Taylor

Darrell Haber

Darrel Haber

Elliot Poger

Glenn A Adams

Connie Mace

Prakash Hedge

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

System and method for construction, delivery and display of iTV content

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component including an operator-deployed application management system configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

An iTV user interface includes a navigable menu area through which a user can select from among a variety of services and a content display area in which formatted data associated with a selected menu service are displayed to the user. The formatted data is displayed in a rotating or ticker fashion having both a passive mode, in which the formatted data is displayed in a sequence independent of any selection operations by a television viewer, and active mode, in which the formatted data is displayed in a sequence that depends on selection operations by the television viewer. Advertisements and/or promotions may be interspersed among the content items. The navigable menu area and the content display area may be displayed to the viewer at the same time as television programming is displayed on the television.

Interactive user interface for television applications

Guide menu based on a repeatedly-rotating sequence

Embodiments of the invention provide systems and methods for the dynamic creation and presentation of user-specified VOD content consisting of multiple VOD clips as a passive viewing experience. For one embodiment, a user selects a set of VOD clips from a list or other selection presentation and the selected VOD clips are presented back-to-back. For one embodiment of the invention, the user may reorder the presentation sequence of the selected VOD clips. Embodiments of the invention thereby allow a user to dynamically create and present a user-specific, passive viewing presentation.

System and method for creating and presenting composite video-on-demand content

A user interface for interactive television services is represented as a visual overlay that provides a viewer with knowledge of a library of available content relating to a currently tuned to television channel and navigation options for selecting desired portions of the available content from the library, the available content being designated according to business rules specified by a provider of the interactive television services. The visual overlay may be displayed over full-screen or embedded television programming, which may be broadcast television programming or on-demand television programming.

Contextual display of information with an interactive user interface for television

Programming contextual interactive user interface for television

Enhanced television content is processed and displayed by the execution of computer-readable instructions formatted in a binary interchange format (BIF) of an enhanced television BIF (EBIF) application via user agent at a client by interpreting the computer-readable instructions directly and without additional compilation. A key identifier may be used by the EBIF application to identify a content programming engine to locate and retrieve programmable content to be displayed at the client.

Optimized application on-the-wire format for construction, delivery and display of enhanced television content

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San Francisco, CA, United States of America

Matt Marenghi