Microsoft Technology Licensing, LLC

Mathew H Teoh

Rupesh Gupta

Anand Kishore

Peng Du

Embodiments include technologies to apply at least one machine learning model to features of a search query, features of a searcher user, features of a searchee content item, and features of a searchee user, produce a first outcome prediction that represents a probability of a first objective relating to engagement of the searcher user with a content item in an online system and a second outcome prediction that represents a probability of a second objective relating to engagement of the searchee user with the online system responsive to the engagement of the searcher user with the content item, apply a multi-objective optimization solver to the first objective, the second objective and an outcome prediction that is a combination of the first outcome prediction and the second outcome prediction, and generate a serving function for a search engine based on the first objective, the second objective, and the outcome prediction.

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Mountain View, CA, United States of America

Mathew H Teoh