The Procter Gamble Company

Mate Debreczeni

Phillip Kyle Vinson

Robby Renilde Francois Keuleers

Karel Jozef Maria Depoot

Rebecca Ann Langevin

John August Wos

Jan Julien Marie-Louise Billiauw

Randall Thomas Reilman

Roxane Rosmaninho

Natalia Stergiopoulou

Julien Christian Labie

Hilde Francoise Louse Andriessen

A liquid hand dishwashing detergent composition having a higher fraction of components derived from natural, renewable sources is described. The liquid hand dishwashing detergent composition has a surfactant system which includes anionic surfactant having a combination of alkyl sulphate anionic surfactant and acyl taurate anionic surfactant.

Liquid hand dishwashing detergent composition

A hand dishwashing detergent composition includes from 5.0% to 50% of a surfactant system by weight of the liquid hand dishwashing detergent composition. The surfactant system includes an anionic surfactant. The anionic surfactant includes an alkyl sulfate anionic surfactant and glyceryl acetal sulfate surfactant. The glyceryl acetal sulfate surfactant is selected from glyceryl acetal sulfate having the formula I or formula II or salts thereof, and mixtures thereof.

A method for providing to a consumer a visualization of the effectiveness of coloured stain removal of a cleaning composition on a substrate comprising the steps of: providing a first substrate having a first coloured stain, treating the first coloured stain with a first cleaning composition formulated to generate a foam, allowing the generated foam to act on the first coloured stain, and allowing the consumer to visually assess effectiveness of coloured stain removal of the first cleaning composition.

Method of demonstrating the effectiveness of a cleaning composition

A cleaning product having a spray dispenser and a cleaning composition suitable for spraying and foaming, the composition is housed in the spray dispenser and the composition includes: i) from 7% to 12% by weight of the composition of a surfactant system; and ii) from 1% to 15% by weight of the composition of a low cut alcohol alkoxylate non-ionic surfactant. It is an object to provide a product that makes the cleaning of dishware easier and faster. It has now been found that the cleaning composition is substantially non-irritating and/or non-stinging to the consumer when sprayed from the spray dispenser.

Cleaning product

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Brussels, Belgium

Mate Debreczeni