Amazon Technologies, Inc.

Maryam S Mohit

Jeffrey P Bezos

William Wallace Allocca

Suguna Subramaniam

Walker L Lockhart

Ericka N Lock

Joel R Spiegel

Sheldon J Kaphan

James Prudente

Colleen McQueen

Gene Pope

An interactive system personalizes pages of an electronic catalog with information reflective of related orders placed by the user. In one embodiment, when a user requests a category page (such as a browse node page, author page, or artist page) of an electronic catalog, the system determines whether the user previously ordered any items falling within the associated category. If any such orders are identified, information regarding the prior order(s) is incorporated into the requested category page. This information may include, for example, an indication of the particular item(s) ordered, and the order date and/or status of each such order. The system may also personalize item detail pages with information regarding any orders placed for the corresponding items and/or similar items.

Contextual presentation on electronic catalog pages of information reflective of prior orders

An electronic catalog system, which may be implemented as a web site or another type of interactive system, presents context-sensitive information to customers reflective of their prior orders. In one embodiment, when a customer requests an item detail page for a particular item, the system may supplement the item detail page with information reflective of one or more related orders previously placed by the customer. This information may include, for example, an indication that the customer previously ordered this item or a related item, and may include information, such as status information, regarding such previously placed order(s). If the customer previously ordered a related item, the information provided on the item detail page may include an indication of whether the previously ordered item is compatible or interoperable with the item being viewed.

A computer system for conducting electronic commerce. The system provides multiple electronic shopping carts for each user. Each electronic shopping cart has an indication of items currently within the electronic shopping cart and billing and shipment information. The system generates a display that identifies each of the electronic shopping carts and sends the generated display to a user computer system. The system then receives a selection of one of the identified electronic shopping carts from the user computer system and receives a selection of an item from the user computer system. In response to receiving the selection of the item, the system adds the item to the selected electronic shopping cart. The system then receives an indication to checkout the items in the selected electronic shopping cart from the user computer system. In response to receiving the indication to checkout, the system ships the items in the selected electronic shopping cart in accordance with the shipment information of the selected electronic shopping cart and bills for the items in the selected electronic shopping cart in accordance with the billing information for the selected electronic shopping cart. The system thus allows a user to select each of the electronic shopping carts for adding items to each electronic shopping cart.

Method and system for electronic commerce using multiple roles

Coordinating delivery of a gift from a gift giver to a recipient when sufficient information to deliver the gift is not provided in the gift order is disclosed. The gift order is placed by a purchaser at a client system and received by a server system. The server system receives purchaser information including identification of the purchaser, payment information, as well as recipient information. In response to the recipient information not including sufficient information so that the gift can be delivered to the recipient, the server system obtains delivery information for the gift order from one or more sources other than the gift giver and recipient. The server system directs the gift to be delivered to the recipient as indicated by the delivery information in response to sufficient delivery information being obtained.

Method and system for placing a purchase order via a communications network

An electronic catalog system, which may be implemented as a web site or another type of interactive system, presents context-sensitive account information to customers during browsing of an electronic catalog of products. In one embodiment, when a customer accesses a detail page for a particular product, the detail page is supplemented with information, such as status information, about a related order placed by the customer. The related order may be an order for the product represented in the detail page or may be for a related product. Information about related orders may additionally or alternatively be added to other types of pages, such as product category pages and shopping cart pages. In one embodiment, a customer's related order information is maintained in a cache during the customer's browsing session, and the cache is updated in real time to reflect actions performed by the customer.

Contextual presentation of information about related orders during browsing of an electronic catalog

A method and system for placing an order to purchase an item via the Internet. The order is placed by a purchaser at a client system and received by a server system. The server system receives purchaser information including identification of the purchaser, payment information, and shipment information from the client system. The server system then assigns a client identifier to the client system and associates the assigned client identifier with the received purchaser information. The server system sends to the client system the assigned client identifier and an HTML document identifying the item and including an order button. The client system receives and stores the assigned client identifier and receives and displays the HTML document. In response to the selection of the order button, the client system sends to the server system a request to purchase the identified item. The server system receives the request and combines the purchaser information associated with the client identifier of the client system to generate an order to purchase the item in accordance with the billing and shipment information whereby the purchaser effects the ordering of the product by selection of the order button.

An online store system, which may be implemented as a web site or another type of interactive system, presents context-sensitive information to customers about their prior orders during browsing of an electronic catalog of products. In one embodiment, when a customer accesses a detail page for a particular product, the detail page is supplemented with information, such as status information, about a related order placed by the customer. The related order may be an order for the product represented in the detail page or may be for a related product. Information about related orders may additionally or alternatively be added to other types of pages, such as product category pages and shopping cart pages. In one embodiment, a customer's related order information is maintained in a cache during the customer's browsing session, and the cache is updated in real time to reflect actions performed by the customer.

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Seattle, WA, United States of America

Maryam S Mohit