Mattel, Inc.

Mary M Hinkley

Eric E Skifstrom

Vladimir Sosnovskiy

Vladimir Buzga

Peter E Teel

Techniques are provided for an interactive point of purchase product display. The interactive point of purchase product display includes a product placement region, one or more products located in the product placement region, an input device configured to receive an input signal, a controller device, and a selection indicator device. The input device may receive data about a potential consumer or customer. The controller device is coupled to the input device and the one or more products and is configured to receive data from the input device responsive to the input signal, select a product in response to the receive input and generate a selection signal identifying the product resulting in the attention of a customer to be drawn to the product.

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Pasadena, CA, United States of America

Mary M Hinkley